Ask only the next useful question. These topics are a guide, not a questionnaire to send at once.
Shared decisions
- Offer: What does the business sell or do? Which service or product should the first version emphasize?
- Customer: Who needs it, and in what setting? Is the business local, remote, delivery-based or a mixture?
- Visitor action: Should people call, request a quote, book, visit, order or purchase? Recommend one primary action that fits the operating process.
- Proof: What real work, experience, qualifications, reviews or policies can be shown? A new business can explain its process without inventing a track record.
- Content: What logo, photographs, descriptions, pricing and existing pages can be reused? Inspect accessible files instead of requesting information they contain.
- Constraints: What setup and recurring budget, target date and maintenance capacity matter? Ask separately when they affect a decision.
- Style: Use everyday choices such as calm, welcoming, bold or understated. A reference is useful but not mandatory.
- Ownership: Who receives inquiries, updates content and maintains connected services?
Keep a public service area separate from a private home address. Do not request unnecessary personal details. Use placeholders for missing facts rather than realistic invented contact information.
Local services
Clarify service area, core services, quote versus fixed pricing, availability and the inquiry process. Recommend a short inquiry form or clear calling action where appropriate. Confirm emergency service, insurance and qualifications before making such claims.
Appointments
Clarify services, duration, confirmed prices, staff or locations, current scheduling system and booking rules. Reuse a functioning scheduler when it meets the need. A visual calendar does not establish real availability.
Online shops
Clarify products, variants, current product information, inventory ownership, pickup or shipping, payment setup and return policies. Choose the smallest approach that supports the agreed catalogue and operating process. Keep sample stock and products visibly labeled as samples.
Food and hospitality
Clarify current offerings, opening hours, location, reservations, orders and who keeps information current. Prioritize readable menus and operational information on a phone.
Professional services
Clarify the ideal customer, problem solved, engagement process and inquiry or booking action. Use verified qualifications and appropriate examples. Avoid confidential client details and promises that have not been substantiated.
Portfolios
Clarify the work to show, intended buyer, image rights and inquiry route. Let the work influence the presentation. Consider ease of updates without adding unnecessary complexity.
When to proceed
Begin a useful draft when the offer, audience, main action, essential content and important constraints are known or explicitly delegated. Mark remaining assumptions. Defer optional features that do not help the agreed first version.