Keep this filled document in the user's project or conversation, separate from the reusable bundle.
Business and audience
- Business name, if supplied:
- Offer:
- Intended customer:
- Location, service area or delivery scope, if relevant:
- Sources of confirmed facts:
Desired outcome
- Primary visitor action:
- Business objective:
- How the action reaches the actual business process:
First version
- Pages and content:
- Essential customer journeys:
- Excluded features and later ideas:
Visual direction
- Chosen style or delegated choice:
- Available brand assets and imagery:
- Verified supporting evidence:
- Missing content and labeled placeholders:
Delivery constraints
- Existing platform:
- Recommended approach and reason:
- Setup and recurring budget, if supplied:
- Target date:
- Person or role maintaining the site:
Tools and permissions
- Required capability:
- Selected tool and reason:
- Installed, connected or verified status:
- Evidence:
- Remaining user action:
- Costs or publication already authorized:
Decision record
- Confirmed facts and choices:
- Assumptions:
- Open questions that affect the next step:
- Connections still needed:
Handoff
- Preview or file location:
- Completed checks and evidence:
- Untested or blocked behavior:
- Editing and maintenance instructions: